“Bright by name, bright by nature” has followed me for as long as I can remember. Over time, it became more than a saying — it became the way I approach design: uncovering the idea that makes a brand distinctive and bringing it to life with clarity and creativity.

Hello, I'm Rachel — an award-winning Creative Director specialising in strategy, branding and packaging design. For more than 25 years, I've helped brands build meaningful connections with people through thoughtful strategy, compelling storytelling and distinctive design.

I believe the best work starts with curiosity. By asking questions, exploring possibilities and getting under the skin of a business, I help uncover what makes a brand unique, always searching for that big idea and how best to express it. From food and drink to healthcare, beauty and lifestyle, I've worked with businesses of all sizes to create brands that stand out, resonate with consumers and work hard in the real world.

At heart, I'm a problem solver who enjoys the craft of design as much as the thinking behind it. I'm constantly fascinated by brands, the stories they tell and the role they play in people's lives. Helping uncover what makes a brand special and bringing that story to life is what still excites me every day.

Woman with short auburn hair smiling and wearing a colorful, striped knitted sweater in purple, red, and pink, sitting at a desk in a cozy room with posters on the wall and a window in the background.

My Agency Journey

Learning from the Best

I’ve had the privilege of working with some of the world’s leading branding and packaging agencies. Each has shaped my thinking, exposed me to different ways of working, and given me the opportunity to collaborate with incredibly talented people.

The Agencies

My experience includes Parker Williams, BlueMarlin, Innovation Kitchen, Seymourpowell, PATH, B&B Studio, BrandOpus, BoldInc, PepsiCo, PB Creative, Future Brand, Popp Studio, Butterfly Cannon, Turner Duckworth, 1HQ, This Way Up Design and Bulletproof to name a few!

Shelf with various objects including a vintage camera, a glass container, a blue bottle, a framed print with alphabet letters, and wall-mounted wallpaper books.
A tabby cat sitting on a folded, multicolored blanket on a gray couch with gray cushions and a beige pillow with a palm leaf pattern, with a white wall and black framed picture in the background.
A clean, modern workspace with a white desk holding a MacBook, a black notebook, a pink are, and a yellow box with branding. Behind the desk is a white wall with a shelf displaying various books, boxes, and decorative items, including a large metal l