Every great brand starts with an idea. My role is to uncover what makes it special and bring that story to life through strategy, branding and packaging.

A poster advertising Top Notch Crunchy Peanut Butter with a light blue background, large black text, and cartoon illustrations of a girl with long yellow hair, sunglasses, and a backpack, and a girl with a ponytail holding a phone, along with a jar o
A box of Hampstead lavender and valerian herbal tea surrounded by lavender sprigs, dried herbs, lemongrass stalks, and a cup of brewed tea on a purple background.
A white plate with three sandwiches containing peanut butter and jelly, next to a jar of Top Nut Crunchy Peanut Butter with a blue background.
Four bottles of Hilltop honey with different labels and background colors, displaying various honey varieties: Original Blossom, Bold & Intense, Mellow & Sweet, and Gold Edition.
Two jars of Batch & Butter peanut butter, labeled 'Smooth Peanut Butter' and 'Crunchy Peanut Butter,' with scattered peanuts around them, against a yellow background.
Advertisement for Batch & Butter peanut butter featuring a jar of smooth peanut butter, with text highlighting that they source premium Argentinean peanuts and roast them to perfection. The ad emphasizes that the peanut butter has a rich, smooth text
A row of five black tea boxes from Hampstead Organic with different flavor labels, set on a dark surface with large leaf patterns.
A yellow box of Hampstead Lemon & Ginger herbal infusion tea surrounded by fresh lemon slices and ginger root on a yellow background.
A green teapot, a box of Hampstead organic green loose leaf tea, loose tea leaves, a cup of tea, and green tea leaves on a green leafy patterned surface.
Two jars of peanut butter and two jars of crunchy peanut butter, with two large containers of peanut butter in the background on a blue surface and background.

The Creative Process

Strategy

Finding the big idea

Brand Strategy & Positioning, Design Strategy, Naming, Portfolio Strategy, Consumer Insight, Brand Architecture.

Brand Creation

Building distinctive brands

Visual Identity, Packaging Design, Brand Worlds, Illustration, Photography.

Production

Bringing it to life

Artwork, 3D Visualisation, Art Direction, Guidelines, Rollout, Working alongside printers

Projects

Clients

A black ribbon banner with the word "MARMITE" in large white letters
Text graphic reading "BATCH & Butter" with a small leaf icon above the letter 'e' in "Butter".
Black Milka logo with cursive font on white background.
Hampstead Organic logo with black text on a white background.
The word 'Tanqueray' in black cursive font on a white background, representing the logo of the Tanqueray gin brand.
The word 'TOPNUT' written in bold, black, stylized font on a white background.
Logo for Small Batch BABKA featuring a cartoon character of a slice of bread with glasses, smiling and happily hopping.
Black text that reads 'TWININGS' on a gray background.
Black and white logo with a stylized sunburst design with the words "Hastings Commons" underneath.
Cadbury logo in black cursive font.
Cussons logo with text in a stylized font and a curved line above the word
Dove logo with the word 'Dove' in black script font and a silhouette of a dove bird underneath.
The word 'Performance' written in black cursive script on a white background.
Black and white logo of the Nytol brand inside a cloud shape.
A beehive on a stand surrounded by flowers with the word 'HILLTOP' in bold capital letters below.
Black and white logo for Waterfields Family Bakers featuring a large letter 'W', a heart with a small arrow inside, and text indicating the business name, family ownership, and founding year 1926
Graphic design with the words "Spirit of Aloha" and the number 65, styled in black and gray, representing Hawaiian cultural themes.
Logo for Pipers Crisp Co. featuring a farmer with a telescope standing on a hill, with the words 'Trade Mark' above, and text 'Made by Farmers' below, in black and white.