Topnut

Making peanut butter impossible to ignore

bright by name.
bright by nature.

We believe the strongest brands start with a big idea, brilliantly told. Through strategy, storytelling and design, we help brands uncover what makes them distinctive and bring it to life through memorable identities, impactful packaging and beautifully crafted brand experiences.

A box of Hampstead Organic Lavender and Valerian herbal infusion tea surrounded by lavender sprigs, a cup of tea with a tea bag, dried herbs in a purple bowl, a scoop with dried herbs, and sliced leek on a purple surface.

FEATURED WORK

Hampstead Tea →

Person with red hair wearing a white baseball cap with a logo that says "Batch & Butter" and a beige shirt.

Batch & Butter →

A bold new challenger for peanut butter.

A bottle of Hilltop Original Blossom honey with a yellow label in front of a stack of pancakes topped with blueberries on a yellow background.

Hilltop Honey →

Helping a honey brand reach new heights.

A container of Topnut Smooth peanut butter surrounded by peanuts.

Topnut →

Bringing character to premium peanut butter.

Our Services

Strategy

Uncovering the insight, positioning and big idea that gives a brand its place in the world.

Brand Creation

Turning ideas into distinctive brands through identity, packaging and visual storytelling.

Production

Bringing brands to life with craft, consistency and attention to detail across every touchpoint.

Woman with short brown hair smiling while wearing a chunky, colorful striped sweater in red, purple, and pink, sitting in a cozy room with a desk lamp and decorative items on a wooden table.

About

Hello, I'm Rachel — an award-winning Creative Director specialising in strategy, branding and packaging design. For more than 25 years, I've helped brands build meaningful connections with people through thoughtful strategy, compelling storytelling and distinctive design.

Learn more

  • “Rachel was the inspiration behind our brand identity and packaging, and we've worked together for over five years. Whether it's conceptual ideas, refining brand storytelling, exploring strategic opportunities or shaping NPD launches, we know we can rely on her to find solutions to even the grittiest challenges.”

    Kiran Tawadey, Hampstead Tea

  • “Working with Rachel is a pleasure — she brings her wonderful creativity paired with real attention to detail and has a knack for stepping back and asking the right questions to unlock the strategic problem beneath the brief. She also knows exactly which experts to pull in when needed. Highly recommend.”

    Kate Utting, Hilltop Food Group

Projects

Follow

@brightbynamedesign

A tub of TopNuts Smooth peanut butter surrounded by raw peanuts.
A tidy home workspace with a white desk, computer monitor, desk lamp, and various office supplies, against a white wall decorated with posters and photos.
A box of Hampstead organic green loose leaf tea, a teacup of brewed tea, a green teapot, green leaves, and loose tea leaves on a green leafy background.
Young woman holding a tote bag with a logo for Hampstead Organic Biodynamic Teas, featuring two tigers, leaves, and text.
Illustration of a beehive on a stand, surrounded by flowers with the word 'HILLTOP' in bold capital letters beneath.
Logo for Pipers Crisp Co featuring a person with a hat playing a trumpet on a farm landscape with trees, with the text 'Trade Mark' above and 'Made by Farmers' below.
Black and white logo with the word "MARMITE" in bold letters on a curved banner
The word 'TOPNUT' in bold, black, stylized letters.
Logo with a sunburst design and the words "Hastings Commons" in bold text.
Logo of Small Batch Babka, featuring a cartoon baker character with glasses, arms outstretched, and the text 'Small Batch Babka' in bold letters.