WHAT WE DID
Naming
Brand Strategy
Visual Identity
Packaging Design
Artwork & Production
The Brief
Create a distinctive premium peanut butter brand that celebrates craft, quality and provenance. The challenge was to stand apart in a category dominated by familiar cues, building a brand with genuine personality that communicates an obsession with great peanut butter, and simple, honest ingredients.
The Solution
We created a confident, contemporary brand centred around the belief that the best butter needs the best nuts. From naming and brand strategy through to visual identity and packaging, every element was designed to celebrate craftsmanship, quality and the small-batch nature of the product. The result is a bold, appetite-inducing brand that feels authentic, memorable and full of character.
Rather than hiding the product behind graphics, the design puts it centre stage. A clear label showcases the natural colour and texture of the peanut butter, while the oversized peanut device creates a bold, ownable graphic that delivers standout across the range.
Creating an Ownable Brand World
Bold typography, warm appetite-inducing colours and playful copywriting combine to create a distinctive identity that feels crafted, contemporary and full of character. Simple ingredient-led messaging reinforces the brand's quality credentials, while the visual language celebrates the care and craftsmanship behind every batch.
Ownable details are woven throughout the identity, from the hidden spoon and peanut within the ampersand to the expressive typography, creating a distinctive brand marque that rewards discovery and builds memorability.
